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I assume folks who follow video codecs and digital media have already noticed the brand new Alliance for Open Media jointly announced by Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix. I expect the list of member companies to grow somewhat in the near future.

One thing that's come up several times today: People contacting Xiph to see if we're worried this detracts from the IETF's NETVC codec effort. The way the aomedia.org website reads right now, it might sound as if this is competing development. It's not; it's something quite different and complementary.

Open source codec developers need a place to collaborate on and share patent analysis in a forum protected by client-attorney privilege, something the IETF can't provide. AOMedia is to be that forum. I'm sure some development discussion will happen there, probably quite a bit in fact, but pooled IP review is the reason it exists.

It's also probably accurate to view the Alliance for Open Media (the Rebel Alliance?) as part of an industry pushback against the licensing lunacy made obvious by HEVCAdvance. Dan Rayburn at Streaming Media reports a third HEVC licensing pool is about to surface. To-date, we've not yet seen licensing terms on more than half of the known HEVC patents out there.

In any case, HEVC is becoming rather expensive, and yet increasingly uncertain licensing-wise. Licensing uncertainty gives responsible companies the tummy troubles. Some of the largest companies in the world are seriously considering starting over rather than bet on the mess...

Is this, at long last, what a tipping point feels like?

Oh, and one more thing--

As of today, just after Microsoft announced its membership in the Open Media Alliance, they also quietly changed the internal development status of Vorbis, Opus, WebM and VP9 to indicate they intend to ship all of the above in the new Windows Edge browser. Cue spooky X-files theme music.

Cool

Date: 2015-09-02 10:15 am (UTC)
From: (Anonymous)
Microsoft adding support for WebM, VP9 and Opus is huge for the near term, assuming their development timelines aren't too far out. The next 18 months look like they really might solve the web video problem. Exciting times.

A new image format too?

Date: 2015-09-02 01:53 pm (UTC)
From: (Anonymous)
Seems like a perfect opportunity to get a new image codec for the web too, similar to WebP (based on VP8) or BPG (based on HEVC) but standardised by the IETF and patent royalty-free and with buy in from all the main browser vendors.

Date: 2015-09-02 05:18 pm (UTC)
From: (Anonymous)
> complimentary

As an engineer, I guess you know what a complement is.

Date: 2015-09-02 07:53 pm (UTC)
From: [identity profile] xiphmont.livejournal.com
Spellcheck can't save from all typos. Fortunately it will always get 'smart ass' right.

Date: 2015-09-02 06:13 pm (UTC)
From: (Anonymous)
Though they still aren't decided on Ogg, which leaves Ogg/Opus and Ogg/Vorbis in the audio tag uncertain: http://dev.modern.ie/platform/status/oggcontainer/

Let's be honest

Date: 2015-09-03 10:06 am (UTC)
From: (Anonymous)
> I'm sure some development discussion will happen there, probably quite a bit in fact
Let's be honest: ALL of it. IETF "discussion" will be limited to comments on wording, spelling, and the like; and relaying the already-made decisions.

Date: 2015-09-05 11:01 pm (UTC)
From: (Anonymous)
So... Has Google approuched NetVC over VP10 yet? Because I would really interested if it follows in the same vain as VP8/VP9.

Date: 2016-04-09 09:17 am (UTC)
From: (Anonymous)
Hi Monty,
Do you think the Alliance for Open Media could also use this opportunity to standardize a royalty free replacement for JPEG/PNG/GIF? aka use the video codec as a still image format? (with 8-16Bits, alpha and animation support, like BPG did for HEVC).
With Google, Mozilla & Microsoft on board, it could be a unique chance to get it supported early.

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